Comments on: Tradeshows – Should YOU Go? http://www.labelingnews.com/2009/04/tradeshows-should-you-go/ Label, Bar Code and RFID News Tue, 24 Jan 2012 05:40:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Are trade shows still relevent? : Totally Incorrect http://www.labelingnews.com/2009/04/tradeshows-should-you-go/comment-page-1/#comment-96 Are trade shows still relevent? : Totally Incorrect Sat, 11 Apr 2009 02:17:06 +0000 http://www.labelingnews.com/?p=880#comment-96 [...] See the original post here [...] [...] See the original post here [...]

]]> By: David http://www.labelingnews.com/2009/04/tradeshows-should-you-go/comment-page-1/#comment-94 David Fri, 10 Apr 2009 01:05:13 +0000 http://www.labelingnews.com/?p=880#comment-94 I believe the role of tradeshows has changed in recent years. I'm old enough, even though I don't look it :-) to remember the days before Al Gore invented the Internet. Back then, tradeshows were an important event - the time when new products would be introduced. Today, there is so much information available on-line to everyone, that there is no need to travel to a show to find out what is new in your industry. I believe there are two things that contribute to tradeshows still being relevant. The first is that sometimes we tend to forget that doing business is still a people thing. It is important to meet clients, potential clients, vendors and competitors (yes over the years I've always had good relationships with my competitors) face to face. There is really no substitute for this and I always enjoy tradeshows and seminars for this reason. The other factor is that the on-line experience can never replace the "touch & feel" of actually seeing real solutions. So I would encourage potential clients to do a lot of on-line research, check forums and find out what other companies are doing to solve similar problems to yours. But still make time for tradeshows and seminars to keep the personal touch in your business relationships and see real solutions first hand. Cheers! David I believe the role of tradeshows has changed in recent years. I’m old enough, even though I don’t look it :-) to remember the days before Al Gore invented the Internet. Back then, tradeshows were an important event – the time when new products would be introduced.

Today, there is so much information available on-line to everyone, that there is no need to travel to a show to find out what is new in your industry.

I believe there are two things that contribute to tradeshows still being relevant.

The first is that sometimes we tend to forget that doing business is still a people thing. It is important to meet clients, potential clients, vendors and competitors (yes over the years I’ve always had good relationships with my competitors) face to face. There is really no substitute for this and I always enjoy tradeshows and seminars for this reason.

The other factor is that the on-line experience can never replace the “touch & feel” of actually seeing real solutions.

So I would encourage potential clients to do a lot of on-line research, check forums and find out what other companies are doing to solve similar problems to yours. But still make time for tradeshows and seminars to keep the personal touch in your business relationships and see real solutions first hand.

Cheers!
David

]]>