Solutions for Innovative Packaging and Labels

ketchupPackaging and package labels on food products are important and serve many purposes, among them protecting the product from contamination, encouraging the consumer to buy the product, and giving information on how to use the product.

Manufacturers have understood this principle for hundreds of years, and it is surprising how some of the most iconic label designs came about. Take for example, the H.J. Heinz Company, the creator of one the first major brands of mass-marketed ketchup. During the 19th century manufacturers often made condiments using preservatives such as benzoate of soda, borax salicylic acid, benzoic, and formaldehyde, all of which could make consumers sick.

By 1904 Heinz developed the first preservative-free recipe for ketchup. To highlight the purity of his product, H.J. Heinz began using see-through bottles for packaging, rather than the amber colored bottles used by competitors. The clear glass and shape of the bottle showcased the color of the product to encourage the consumer to purchase. The narrow-neck design of the Heinz Ketchup bottle soon became the norm for the industry. One problem with the bottle was that the ketchup often turned an unattractive dark red color when exposed to air. To disguise discoloration of the product that could occur inside the neck of the bottle, Heinz came up with the distinctive neck band label.

Solutions for Marking, Coding, and Labeling

Listening to consumers and providing what they want often means changing packaging and label design to stay competitive. No matter what your packaging and labeling needs are, ID Technology has a range of coding, marking, and labeling solutions to meet these demands.Model_1500_Wrap_Labeling_System-small

Our Integrated Labeling Systems include labeling equipment developed to meet a wide range of labeling and end user requirements. No matter what size or shape your packaging, we have a system for you. We have over 30 standard label applicators to apply pressure sensitive labels to all types and sizes of products accurately and without fail.

Our labeling sDigital print labelsolutions include labels, tags & ribbons, label printer applicators, decorative label applicators, RFID product tracking solutions and Label Printers. Create distinct and attractive labels, from short to long print runs, up to ten colors (process or line color work), using UV or laminate, paper or film. Our manufacturing plants offer high ­quality materials, thin foil lamination, specialized adhesives and selected printing inks to make your packaging stand out.

If coding solutions are what you need for product identification, we have state-of-the-art coding solutions that include small character ink jet coders, laser coders (CO2, Fiber, and YAG),  and thermal transfer overprinters. These coding solutions allow you to prthermal-transfer-overprinters-thumbint high-quality date/lot codes, bar codes and text on almost any substrate.

We also offer large character inkjet printer options from Foxjet to produce high resolution inkjet markings on porous and nonporous surfaces.

So go ahead and create that innovative package and label design. We can work with you to make sure your label and packaging do the job of highlighting your product and attracting consumer attention.  Call your ID Technology specialist toll free at: 888-438-3242 Option#3 or contact David Holliday at

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