Trends in Flexible Packaging Present Coding Challenges

stand-up-pouchLNThe fastest- growing type of flexible packaging these days is the stand-up pouch. The advances in materials used for this packaging and the innovative design are driving its use in products like soups, snacks, dishwasher tablets, cosmetics, and motor oil. According to Packaging Strategies, the global market is expected to reach $12 billion in 2018 – a growth rate of about 7% a year.

Stand-up pouches are a wonderful packaging solution for consumer packaged goods for a number of reasons. The package is lightweight,  the contents remain fresher and safer for long periods, the package design is attractive, and they fit easily on store shelves.  Other features, such as spouts and resealable closures. make this type of package more functional and convenient for the consumer.

Great packaging can bring about coding challenges though. The structure of the packaging can make it difficult to code pre-made pouches using thermal transfer printers. Continuous inkjet technology is a good solution for this application and can code best before dates, traceability codes, logos and batch codes. However, the need to print larger amounts of information, such as ingredients and nutritional information in a clear and attractive way suggests using thermal transfer overprinters on film before the package is formed.

Many technologies, many choices, and many variables. How do you decide what is best? ID Technology has been helping customers find solutions for their coding, marking and labeling challenges for many years. Talk to us about your coding challenges. Call us today to get started at 888-438-3242 Option#3 to find an ID Technology specialists right in your area.

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