Promotional Labeling for Food Products

promotional labeling for food productsIn the food industry, there is often a need to apply promotional labels to products – this might be simple labels, or multipart coupons, depending on the specific promotion.

It can be a challenge to do this without disrupting existing production lines, especially if suitable labeling equipment is not readily available and labels/coupons need to be sourced easily.

At ProMach Labeling & Coding, we can help with all your promotional needs.

Labels and Coupons

ID Technology operates six label printing plants across North America where we can produce both large and small quantities of labels and coupons. With the latest in flexo and digital printing technology available, we can handle just about every job, including producing unique serialized or randomly numbered text and barcodes.

Our graphics team is always ready to work with our clients on the design details to make campaigns as effective as possible.

Labeling Equipment

To apply the labels, our range of labelers has been designed to be simple to use and the easiest machines in the industry to get set up and running.

This example uses a pair of EPI UII labeling heads in a zero downtime configuration that ensures the line does not have to stop for label roll changes.

A unique feature of this system is that it only takes up about two feet of conveyor length, perfect for fitting into packaging lines where there is minimum space available.

As well as labeling directly to products as in this example, we can also apply labels to the packaging film on just about every vertical bagging or horizontal wrapping machine.

Rental Program

We fully understand that marketing promotions are in operation for a limited time, making it difficult to justify the purchase of capital equipment such as labeling systems.

To help with this, we have a machine rental program that covers our UII, Flex-pac and 9000 Series labeling equipment. This allows you to simply rent the equipment for the duration of your promotion, with the option to extend the rental or purchase as needed. If you use our labels or coupons with the rental equipment, we provide a generous discount on the machine rental cost.

Want to make sure your next marketing promotion is as effective as possible and fits right into your packaging operation? Contact us today at 888-438-3242 Option#3. You can also email me at We’ll be sure to get you in touch with an expert, right in your area!

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