Decoding Nutrition Labels for Allergens

The FDA food allergen label law requires that food labels specify if they contain a top eight food allergen (milk, egg, peanut, tree nut, wheat, soy, fish, crustacean shellfish). Some foods, however, are not covered by this labeling law, so you need to know how to read and decode the label for allergens.  The Food […]

Food Labels, Traceability, and the FSMA

The Food Safety Modernization Act  (FSMA) was signed into law in January 2011, creating some of the largest changes to food safety in over 70 years. The new regulations in the FSMA affect the entire supply chain from farm-to-fork. The FSMA requires changes for most food retailers and gives consumers important tools to determine safe food. […]

Labeling and Coding for Logistics

Elements of a successful logistics systems are visibility into the supply chain, optimized processes that operate at a low cost, and consistent and timely receipt and shipping of inventory and product. How can you use labeling and coding to achieve a successful system? By implementing innovative labeling systems that keep your warehouse moving to reduce […]

Product Promotion

Promotional packaging is an effective marketing strategy to attract attention to your product using an incentive to persuade the consumer to make a purchase. Knowing your target customer is key to communicating your image and brand. Classic promotional methods include coupons, in-store promotions, discounts, and rebates. After you’ve developed your message and crafted your promotional […]

Labeling and Coding Solutions for Produce

Since produce is a highly perishable product, maintaining safe handling and extending its short shelf life is a challenge. Post-harvest yield loss costs growers, processors, retailers and consumers billions each year. Effective packaging increases shelf life and makes the product more appealing to consumers, while labeling and coding solutions meet the labeling requirements of the […]

Labeling and Coding Distilled Beverages

The distilled spirits market is crowded and competitive. With the introduction of new flavors and products, plus the growing craft distillery industry, your message can easily be lost in the crowd. In this business, labeling and coding are important for a number of reasons; marketing, authentication, and tracking are a few. Your packaging plays a […]

Laser Coding Applications in the Beverage Industry

Laser coders are often an effective way to print identifying information on beverage packaging. Logos, data matrix, barcodes, serial and lot numbers, for example, can be added to packaging, making lasers a versatile tool for coding data on a variety of items. Items that can be effectively marked by lasers include glass and PET bottles, […]

Read the Label

There’s no doubt that labels are important;  every day we read labels to make decisions about a buying a product, how to use it, and how to store it. Labels inform, educate, and attract consumers, manufacturers, and retailers. Labels are everywhere in our daily lives, and here are just a few of the reasons why reading […]

Pro Mach Labeling and Coding Pack Expo 2016

Pack Expo 2016 is happening this November, and this year’s event promises to be bigger than ever. This year Pack Expo is co-located with Pharma Expo, giving you access to information about trends and issues along the pharmaceutical supply chain in addition to processing and packaging technologies in a wide range of industries. ID Technology […]

Flexible Labeling for Bakery Products

The label is an important element in your sales strategy because it communicates to your customer what your product is about, what it offers to them, and convinces them to purchase your item instead of a competitor’s. Packaging and labeling reinforce your brand image, so you want to be sure your labels are attractive, memorable, […]