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ID TechnologyLabeling News is published by the marketing team at ID Technology.

We are a commercial entity in the labeling, coding and marking business. With six label manufacturing plants in the USA and Canada we are one of the largest converters of pressure sensitive labels and well as being the manufacturer of the best selling label printer applicator range.

A lot of the ideas we write about are based on solutions that we sell and while we try hard to be honest and objective in what we write (I’ve upset one or two business partners along the way), Labeling News is a part of our marketing communications program – we would never claim to be an independent news outlet.

Product Reviews

Equipment manufacturers do not have any input into reviews on Labeling News and equipment used for reviews is either owned by ID Technology, loaned by the manufacturer or acquired for customer projects.

If a manufacturer sends us a new product to review, you’ll read what we really like and don’t like about it. No product is perfect so there is always something we find that could be improved. You’ll always get an honest assessment, if we have any areas of concern, we’ll make a note of them. If you want a press release, you’d do better to contact your PR department!

We do not accept advertising or payment of any kind for inclusion in Labeling News.

Opinions on Labeling News are those of that particular author and it should not be assumed that they are always shared by ID Technology.

Use of Cookies on Our Site

In May 2012, a law was introduced in the UK that regulates the use of cookies that are placed on users computers. Unless a cookie is essential for the working of the site, the user has to have the option to opt-out.

Although ID Technology/Labeling News is a US based site and most of our visitors are from North America, we do get visits from the UK as well.

We use cookies for the web analytics we use (Google Analytics) which we use for keeping track of how well the promotion of our site is working.

Our understanding is that the Google Analytics system collects only anonymous data and does not require the opt-in message as long as an explanation is provided.

This Google Developers page shows the cookies used by Google Analytics and their purpose.

This site sometimes uses Google Remarketing Advertising which can place ID Technology advertising on various sites on the web. A cookie is used to identify previous visitors to our site, a very common method used by Google and other web companies. No personal information is ever included. You can opt out of Google cookies by visiting the Google Ads Preference page.