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Labels for the baking business

Flexible Labeling for Bakery Products

The label is an important element in your sales strategy because it communicates to your customer what your product is about, what it offers to them, and convinces them to purchase your item instead of a competitor’s. Packaging and labeling reinforce your brand image, so you want to be sure your labels are attractive, memorable, […]


Non-Contact Coding for Your Bakery Products

Keeping bakery products that are packaged in bags or flexible wrapping fresh and undamaged when they arrive on the store shelves can pose a problem for bakers. Items such as breads, muffins, or cookies are soft and fragile and no one wants to buy them if they are damaged, broken, or have unappealing or ripped […]

ID Technology harsh environment label printer applicator

252DCT Corner Wrap Labeler for Wet Environments

Many of our customers have packaging lines in wet environments and face the difficulties of finding a printer applicator that can withstand the wetness and washdowns associated with meat or food packaging. ID Technology has several great solutions for harsh environment labeling and our portfolio is always growing. We recently came up with a new […]

IBIE ID Technology EPI Labelers

IBIE – Pro Mach Labeling & Coding

Are you in the baking industry and heading to the IBIE show in Las Vegas, next month? If you are going to be at the event, be sure to visit ID Technology (booth 2373) and EPI Labelers (booth 3931) to see the latest in labeling and coding solutions. In a competitive market, making your products […]


Meeting the Demands of the Meat Packaging Industry

The meat department leads sales of all fresh products in a supermarket, and understanding the consumer’s buying decision is key for success. A variety of factors influences consumer behavior at the meat department, including price, meal preferences, meal preparation techniques, and packaging. Meat and poultry are packaged in a range of materials, such as trays, […]