It’s that time again! Every three years the Baking ExpoTM brings together more than 20,000 baking professionals and every segment of the business providing access to the tools, technologies, and resources need to maximize success. Join us in Las Vegas for IBIE 2016, October 8-11. You can take this opportunity to discover the latest trends […]
Articles
Flexible Labeling for Bakery Products
The label is an important element in your sales strategy because it communicates to your customer what your product is about, what it offers to them, and convinces them to purchase your item instead of a competitor’s. Packaging and labeling reinforce your brand image, so you want to be sure your labels are attractive, memorable, […]
Non-Contact Coding for Your Bakery Products
Keeping bakery products that are packaged in bags or flexible wrapping fresh and undamaged when they arrive on the store shelves can pose a problem for bakers. Items such as breads, muffins, or cookies are soft and fragile and no one wants to buy them if they are damaged, broken, or have unappealing or ripped […]
Labeling: The Psychology Behind the Design
Labels provide detailed information about the ingredients and features of our favorite products. The way the color, font, and logo are portrayed are all factors that help to shape the perception of a certain product or brand, and are sometimes taken for granted by consumers purchasing a product. However, they play an important role in […]
252DCT Corner Wrap Labeler for Wet Environments
Many of our customers have packaging lines in wet environments and face the difficulties of finding a printer applicator that can withstand the wetness and washdowns associated with meat or food packaging. ID Technology has several great solutions for harsh environment labeling and our portfolio is always growing. We recently came up with a new […]
Labeling & Coding News is the online industry insider from ID Technology, EPI , Panther, Greydon, and Code Tech Labeling & Coding product brands of ProMach.
