powered by Pro Mach video

Pro Mach Web Site
ProCustomer Industry Leading Aftermarket Support
Allpax Retort Sterilization & Automation Systems
Axon Shrink & Stretch Sleeve Application Systems
Benchmark Food Distribution & Loading Systems
Brenton Case & Tray Packing & Robotic Systems
Currie by Brenton Conventional & Robotic Palletizing Systems
Dekka Case Taping Systems
Edson High Performance Case & Tray Packing Systems
EOL Packaging End of line Applications & Systems
EPI Labelers Flexible Packaging Labeling Systems
Federal Liquid Filling & Capping Systems
Flexible Packaging Flexible Packaging Applications & Systems
FLtecnics Rollstock Pouch Packaging Systems
Greydon Flexible Packaging Coding Systems
ID Technology Labeling, Marking & Coding Systems
Inever Stickpack & Sachet Packaging Systems
IPak Machinery Tray & Bliss Forming Systems
Jalbert Automation Services
KLEENLine Sanitary Product Handling Systems
LSI Pressure Sensitive Labeling Systems
Matrix Vertical Form Fill Seal Systems
NJM Packaging Pharmaceutical Packaging Systems
Orion Packaging Stretch & Pallet Wrapping Systems
Ossid Tray Packaging & Weighing Systems
Pace Packaging Bottle Unscrambling & Orienting Systems
Pacific Packaging Viscous Filling & Capping Systems
P.E. Labellers Decorative Labeling Systems
Rennco Vertical Bagging & Heat Sealing Systems
Roberts PolyPro Bottle & Box Handles & Application Systems
Shuttleworth Conveying & Material Handling Systems
Southern Packaging Rollstock Pouch Packaging Systems
Tekkra Shrink Bundling Systems
Texwrap Shrink Wrapping Systems
Toyo Jidoki Pre-Made Pouch Packaging Systems
Weiler Labeling Labeling & Serialization Systems
Wexxar/BEL Case Forming & Sealing Systems
Zalkin Americas Capping & Cap Handling Systems
Zalkin EMAA Capping & Cap Handling Systems
Zarpac Engineering & Integration Services

Powered by Pro Mach

No More Boring Bar Codes

I recently came across this post from our friends at Zebra Technologies about so-called vanity bar codes. To make packaging more enticing to consumers, bar codes are getting a makeover to make them more visible and fun.

The trend was started by companies who wanted to get away from the standard black and white stripes of the usual bar code to add some pizazz and make their packaging stand out while still maintaining product identification.

However, the custom bar code still needs to function as an identifier and be scannable. For these trendy bar codes to be readable, the design needs to be about a half inch high, there needs to be blank space on either side, and the lines can’t be made out of the colors the scanner can’t see, like red, yellow or orange.

Companies using these types of bar codes on their products have to balance creativity and function. There’s no sense in having an artful rendition of a┬ábar code that doesn’t do its job. Yet, these types of bar codes can help with branding as they become a stylish and unique part of the product’s packaging.

What do you think of this trend? Is it frivolous, or would it make you pick up the package and consider a purchase?

Share Button

Speak Your Mind

*