powered by Pro Mach video

Pro Mach Web Site
ProCustomer Industry Leading Aftermarket Support
Allpax Retort Sterilization & Automation Systems
Axon Shrink & Stretch Sleeve Application Systems
Benchmark Food Distribution & Loading Systems
Brenton Case & Tray Packing & Robotic Systems
Currie by Brenton Conventional & Robotic Palletizing Systems
Dekka Case Taping Systems
Edson High Performance Case & Tray Packing Systems
EOL Packaging End of line Applications & Systems
EPI Labelers Flexible Packaging Labeling Systems
Federal Liquid Filling & Capping Systems
Flexible Packaging Flexible Packaging Applications & Systems
FLtecnics Rollstock Pouch Packaging Systems
Greydon Flexible Packaging Coding Systems
ID Technology Labeling, Marking & Coding Systems
Inever Stickpack & Sachet Packaging Systems
IPak Machinery Tray & Bliss Forming Systems
Jalbert Automation Services
KLEENLine Sanitary Product Handling Systems
LSI Pressure Sensitive Labeling Systems
Matrix Vertical Form Fill Seal Systems
NJM Packaging Pharmaceutical Packaging Systems
Orion Packaging Stretch & Pallet Wrapping Systems
Ossid Tray Packaging & Weighing Systems
Pace Packaging Bottle Unscrambling & Orienting Systems
Pacific Packaging Viscous Filling & Capping Systems
P.E. Labellers Decorative Labeling Systems
Rennco Vertical Bagging & Heat Sealing Systems
Roberts PolyPro Bottle & Box Handles & Application Systems
Shuttleworth Conveying & Material Handling Systems
Southern Packaging Rollstock Pouch Packaging Systems
Tekkra Shrink Bundling Systems
Texwrap Shrink Wrapping Systems
Toyo Jidoki Pre-Made Pouch Packaging Systems
Weiler Labeling Labeling & Serialization Systems
Wexxar/BEL Case Forming & Sealing Systems
Zalkin Americas Capping & Cap Handling Systems
Zalkin EMAA Capping & Cap Handling Systems
Zarpac Engineering & Integration Services

Powered by Pro Mach

Keeping it Real: Barcodes and Holograms

Authenticity - Barcode and HologramDoes your organization have to deal with the threat of having your products being counterfeited? What plans do you have in place to prevent this, or at least make it more difficult?

A while ago I wrote about how giving products a digital voice can give the item the ability to share information with us.

Our label pictured here uses a unique Datamatrix barcode and a hologram to make it difficult for any one to add a fake product into the supply chain.

Using unique identification numbers, encoded in a machine readable form means that the item can provide us with a lot of really useful information – including the basics such as part and serial numbers, location, service history.

Using this information to create an Electronic Pedigree for the labeled item, enables the item to talk to us when we scan the barcode and query the database. If the product turns out not to be in the expected location or if the other data isn’t consistent it can be highlighted for further investigation. While it is simple to copy a barcode, the backend data is accessible only to authorized people (hopefully!)

Some companies such as our friends at Valmarc have developed mobile apps to allow consumers to check the authenticity of products in real-time. In the defense supply chain, where counterfeit items are becoming a serious problem, the UID program uses Datamatrix barcodes and the UID Registry database to provide an Electronic Pedigree for many government owned items.

In addition to using embedded data to produce the integrity of the products, holograms add another layer of security as well. For sure, holograms can be copied (quite quickly in Asia, I’m told) but each piece of security that is included makes life that much harder for the pirates.

hologram thermal transfer ribbonWe have also been testing out hologram thermal transfer ribbons. While these don’t give quite the full hologram effect, they do make for a rather high quality look to the label and add that little extra level of brand protection.

On the example shown here, I created a format in BarTender which I printed onto the labels using one of our usual printers. The hologram ribbon prints very nicely and I’d like to try some different designs to get the best holograph effect.

While there is no quick and easy solution to the counterfeit products problem,  existing technologies such as holograms and the use of uniquely encoded data can certainly help.

What about your organization? Would giving your products or items a Digital Voice help with anti-counterfeit or better control of your assets, inventory or supply chain? Feel free to call me at 603-598-1553 x237.

Share Button

Speak Your Mind

*