If you are here in the US, you probably still think of GS1 as the UCC – the group that set up the UPC barcode standard many years ago.
To enable tracking and traceability, there are two important parts – the data on the products (usually encoded into barcodes or RFID memory) and the systems and standards to handle all that data.
This little animation from GS1 is a good introduction to the concepts:
Want to know more about GS1 and the services provided? Head on over to http://www.gs1us.org/
Oh, I like the little interviews from Stupid Street in the video!