Articles

Promotional packaging is an effective marketing strategy to attract attention to your product using an incentive to persuade the consumer to make a purchase. Knowing your target customer is key to communicating your image and brand. Classic promotional methods include coupons, in-store promotions, discounts, and rebates. After you’ve developed your message and crafted your promotional […]

Since produce is a highly perishable product, maintaining safe handling and extending its short shelf life is a challenge. Post-harvest yield loss costs growers, processors, retailers and consumers billions each year. Effective packaging increases shelf life and makes the product more appealing to consumers, while labeling and coding solutions meet the labeling requirements of the […]

The distilled spirits market is crowded and competitive. With the introduction of new flavors and products, plus the growing craft distillery industry, your message can easily be lost in the crowd. In this business, labeling and coding are important for a number of reasons; marketing, authentication, and tracking are just a few. Your packaging plays […]

Did you know, with four labeling equipment brands, ID Technology, EPI Labelers, LSI and NJM Packaging, Pro Mach is the North America market leader in pressure-sensitive labeling? We’ve been working hard to design and built the best line up of labeling equipment – perfect for the vast majority of labeling jobs. Our commitment to providing labelers […]