Using barcodes on packages for customer engagement? This idea is certainly not new – here is a link to a Packaging World article on this very topic from 2011.
The article specifically mentioned that QR codes would provide the ability to download coupons, enter contests, play games, and other fun activities – all powered by those little barcodes.
Fast forward to today and there is renewed interest in using packaging to actively engage with customers.
Traditional ways to communicate to customers such as TV and print advertising are not performing as well as In the past. These are also a one-way form of communication, yelling a message at consumers – no wonder they don’t work as well as in the past. In addition, engagement on a brand’s social media pages is in decline as well. What is a marketer to do?
So QR codes are back – a lot of brands are using them – some quite creatively
Wouldn’t it be great if, rather than have multiple barcodes on a package, a single one could contain the UPC data, weblink for customer engagement? Maybe we can!
Last year GS1 our favorite standards organization came out with a new concept: GS1 Digital Link.